Today, CoolSculpting announced its latest FDA-clearance, and this time it's for the arms—a big win for those who have always hidden under long-sleeve tops and battled bingo arms.
"There are 29 million people in the U.S. interested in CoolSculpting, with more than 14 million expressing concern about unwanted arm fat, making arms the third most popular area for consideration of noninvasive fat reduction," says Mark Foley, president, and CEO of ZELTIQ. We think that's reason enough to push the treatment, which uses a special cooling technology to target fat cells and eliminate them, into the realm of arm perfecters.
The brand, which offers various applicators, will also be launching the CoolAdvantage Petite applicator to be used in the upper part of the arms, which purportedly will treat the area in 35 minutes.